Your guide to the ultimate website:
Your website may be the first interaction a potential customer (prospect) has with your brand and company! You want your first impression to go perfectly so prospects convert into paying customers. How do you go about this? That’s the magic question. What will prospects first notice? Website design, functionality and clarity will determine whether prospects retain interest in your company. With so many competitors easily accessible via the internet, your first impression matters. Let’s take a look at establishing your website goals first.
First things first: know your website goals
Knowing your website goals will help guide what you put on your website and where. This will help work towards clarity for your website. Your key to success is guiding customers to do what you want them to do. Let’s run through a few possible goals for your website.
1. Conversions
This is the most common website goal: you want your website to result in converting customers. Why? So you can make money from them and provide them with the good or service you provide.
One thing you should think about is how prospects convert. Do they purchase a product from your company? Sign up to your mailing list? Fill out a lead generation form? Then start to think about the process you can use to get prospects to convert.
Use your Website to Boost Conversions:
One way you can increase your conversion rate is to make it clear why prospects should choose your company to go with. There are so many alternatives available to prospects, so make yours stand out. Be sure to put you value proposition on your landing page (home page) above the fold (so users don’t have to scroll to see it). You can head to our blog posts on how to optimise your landing page here.
If you’re still struggling to boost your conversion rate we recommend that you check out Unbounce. They offer an awesome interface to help you create awesome landing pages! P.s. You can get yourself an awesome discount on their services through this link here.
2. Decrease Bounce Rate
Maybe your website is informational and you use ads to generate revenue. In this case, your goal would be to lower your bounce rate so you have a high quality of users to leverage. This means you can make more money from your website!
How do you decrease bounce rates?
- Make sure what users want is given to them straight away. The widely recognised “three second rule” suggests that if prospects don’t find what they’re looking for within three seconds they will leave your page.
- Make sure specific landing pages are linked to things like search engine marketing (SEM). Don’t like your SEM ads to your home page! Make a specific landing page for the keyword search.
- Use a call to action on your landing page. Encourage users to take action immediately! Using buttons on your landing page that direct users to a shop page or relevant information is a great way to engage prospects straight away.
- Make sure your page is aesthetic. We suggest choosing a colour scheme that you employ across all platforms. At DIY, we use pink, blue and dark grey. This means we are easily identified across all our platforms – instagram, facebook, email and website.
3. Increase Interactions
If you want to increase the number of interactions users have with your page then you are wanting users to complete activities like visiting multiple pages, interacting with your help bot, leaving comments on blog posts, writing reviews for products and services. This goal mainly works towards optimising your page for search engine optimization (SEO)! If you want to become more visible in search engine results pages, you should be getting users to interact with your page. Consequently, search engines like Google will know that users like your page!
For some more tips on how to boost your SEO head to our blog posts on SEO copywriting, SEO tips, and making SEO work for your business!
4. Return to Website.
This should always be one of your goals! You want to turn prospects into paying customers or you want customers to repeat their purchases. Did you know that a 5% increase in customer retention can result in a 25% increase in revenue? Repeat customers are crucial to your business success!
Alternatively, you may not have launched your business quite yet but you have a website up and running already. You can use this platform to count down the days until you “go live” and incentivise prospects to visit your website in the future! Think of it as a sneak peak into what you have to offer your customers.
Get Started!
Whether you’re building a website for the first time or you’re looking at redesigning your website figuring out your goals is the best place to start! Use these tips to optimise your website so you can meet your 2020 goals.