Our Blog
Our aim is to help businesses grow by providing an online platform with the latest and most relevant digital marketing technology for business owners to effectively carry out their own marketing strategies.
Keyword Research – The Key to SEO
In simple terms, keyword research is the process of finding out the various words or phrases that people use to search on different search engines such as Google and Bing. Keyword research is usually the first step to any successful SEO campaign as it helps you to...
All About A/B Testing
A/B Testing, also known as Split Testing, is the process of setting up two different versions of your website and based on their performance, deciding which one is a better alternative. Even certain elements of your website such as a product image or a CTA (call to...
4 Essential Elements to Create a Successful and Effective Landing Page
Landing pages have the potential to create a great deal of profit for businesses. The best landing pages have a perfect mix of information, creativity and CTA (call to action) features. In this blog, we are going to introduce you to four essential elements to create a...
Holiday Marketing Tips for Your E-Commerce Business
The holiday season is approaching and it could be the biggest one yet for e-commerce businesses! COVID-19 has changed consumer preferences and spending this year: leading customers to shop using digital channels more than ever before. This means it is time to step-up...
A Practical Guide to Setting Up Your eCommerce Store
Got a viable eCommerce idea? Let us help you take action and build an eCommerce strategy to make your idea a reality. Our team of eCommerce experts have curated the perfect eBook with practical guidance to setting up your eCommerce store. We are going to share a few...
Tips on Creating your Content Marketing Strategy
Content marketing involves more than just curating content for your audience. Content marketing helps build a brand, create an experience, and it stimulates interest and awareness in your audience. All of these things will help you build your revenue in the long run....
Common Marketing Pitfalls and Tips on How to Avoid Them
All businesses face pitfalls in their marketing schemes that are often just commonly misunderstood concepts! With our extensive industry knowledge and understanding of our business network’s marketing, we have identified eight pitfalls. We have come up with a list of...
Increase Sales and ROI with Digital Marketing
With the current rise in the popularity of digital marketing, increasing sales using digital media platforms can be one of the best moves your business makes. Choosing the right strategies based on your business’ goals and objectives will not only increase customer...
Up Your SEO Game With These 5 Common SEO Mistakes You Can Avoid
In today’s digital world, a website is a must-have! It can be the make or break factor when customers are deciding between brands and products. Every business needs to spend some time and effort to create the right kind of website content that attracts viewers — and...
The Next Normal
What does the future hold for businesses? The current pandemic has halted global travel for most of us and has impacted all businesses in one way or another. One positive is that the COVID-19 crisis has accelerated automation and digitisation. It has compelled...
How to make SEO work for your business
So what even is SEO? Creating an online presence for your brand may seem simple at first. As long as you put your name out there, people will see you, right? Sounds pretty straightforward, but in reality, a lot more goes into it than simply having a website and social...
Instagram Content Strategy
Your Guide to Instagram Content Strategy. Did you know that 72% of Instagram users have purchased something they have seen on Instagram? It's no surprise that your social media strategy is crucial to your overall marketing success. Your branding on Instagram...
How to Engage with Digital Natives
Welcome to 2020, everyone – we’ve well and truly begun a new era. There are tons of things going on right now, so it’s understandable that some stuff may have slipped your mind. One thing that you’ll need to take notice of soon is the end of the tax year, coming up in...
The Ultimate Website
Your guide to the ultimate website: Your website may be the first interaction a potential customer (prospect) has with your brand and company! You want your first impression to go perfectly so prospects convert into paying customers. How do you go about this? That's...
Starting your Business: Market Research
Market Research for Your Business Success Starting your business can be difficult. Running a successful business can also be difficult. For both stages, market research is crucial! Knowing how to market effectively first starts with understanding what you should be...
Acquisition Marketing – Get New Customers!
All businesses need customers! However, customer acquisition has become increasingly difficult as the number of options increase. Additionally, customer acquisition has become a lot more expensive - over the past 5 years the cost of acquiring customers has increased...
The Why’s, How’s and What’s of Email Marketing
With the huge emphasis on using social media platforms for your business, email marketing can be overlooked. You might be wondering; is email even relevant when you can use Facebook or Instagram? The answer is yes! Why an email marketing campaign? Email is up to 40%...
Creating Your Remarketing Strategy
Let's Talk Remarketing! Have you noticed ads for a website you've recently visited following you round the internet? Perhaps you've seen the same ad on your frequented news site, YouTube and Gmail. This will be a remarketing campaign! The idea behind remarketing is...
How to get started with your SEM strategy
Your guide to getting started with or improving your Search Engine Marketing. Also know as SEM or Paid Search, Search Engine Marketing focusses on keyword selection, with other techniques such as ad and landing page consistency being integral to success.
Expect the Unexpected
As all business owners know, it can be hard to keep up with all the different aspects of your company. You have your everyday tasks covered and then all of a sudden - something else pops up out of the blue! That's the theme of today's blog post - learning how to deal...
Increase your Page Speed for SEO
Google uses page speed as one of the determinants for rankings and users use page speed to determine whether they will revisit or purchase from your site. You can increase your page speed by: compressing images, using a browser cache, minimising HTTP requests, using AMP.
Goodbye email, hello Messenger
How to use Facebook Messenger as a business. As a business owner, it's extremely important to have a social media strategy in place for marketing your brand to your customers! With sites like Facebook, Instagram, and Twitter, it’s no longer enough to simply have a...
How to boost your brand awareness
If you operate a small business, increasing awareness of your brand should be a primary focus of your marketing strategy! Being a small business, you probably don’t have the budget to invest thousands in advertising. One of the best marketing opportunities to gather...
Let’s talk about SEO Copywriting
These days, digital marketing is the king of advertising. This trend will only continue to grow as we become more connected than ever before. One of the cornerstones of this digital marketing is search engine optimization, more commonly known as SEO. We explained the...
3 steps to making great video content
In today’s digital market, creating video content is a sure way to give your product a considerable boost. It's a great way to draw in new customers - as well as creating deeper connections with existing ones. It is also key to understand that most marketers identify...
The Three Secrets to Growing Your Revenue
If you own, run, or operate a business, you’ll know it’s difficult to keep up with everything at once. There’s your advertising, maintaining your website, keeping up with clients… all before you even sell anything! We know how complicated it can be, because here at...
9 ways to make quality content for your brand
Great content doesn’t happen by accident: it is a conscious choice. Search engines and users have gotten far more savvy about differentiating pure digital marketing from content that entertains, informs, and inspires. You need to make sure that your content isn’t...
Is your eCommerce store leaking money?
Introduction If your business sells physical (or digital) goods, you need an eCommerce store! In the United States, an average of 8 out of 10 Americans shop online - and the statistics are probably similar in your country, too! Having an eCommerce store is a great...
What on Earth is a landing page?
What is a landing page? A landing page is the first web page your customers see after they click on one of your ads: It can be: 1. A stand- alone web page created to only promote a specific product or service 2. A page from your website which has specific products or...
Your customer’s lifecycle
Have you heard of the term "customer lifecycle"? There are a couple different definitions that you may find bouncing around. In short, the term refers to the different stages your customers go through, from when they first hear about your business all the way to when...
Are you on the Linkedin bandwagon yet?
LinkedIn is an interesting social media service – because while it is technically ‘social’ media, it doesn’t really fit into the same category as Instagram, Facebook, or Twitter, for example. Sure, it’s social: a huge part of the experience is the “connections” you...
7 Top Tips for using Instagram in 2019
7 Top Tips for using Instagram in 2019 So, you’ve got a Facebook Business Page set up, and now you’re wondering what platform you should enter next? Instagram could be the platform for you! We’ve put together our top tips for using Instagram that will help you build a...
The state of Facebook in 2019
Do’s and Don’ts of using Facebook for your Business in 2019 With over 2 billion people on Facebook worldwide, it has become an essential platform for businesses to connect with their customers. The only thing is, how do you effectively use Facebook in 2019? We’ve...