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Our aim is to help businesses grow by providing an online platform with the latest and most relevant digital marketing technology for business owners to effectively carry out their own marketing strategies.

Keyword Research – The Key to SEO

Keyword Research – The Key to SEO

In simple terms, keyword research is the process of finding out the various words or phrases that people use to search on different search engines such as Google and Bing. Keyword research is usually the first step to any successful SEO campaign as it helps you to...

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The Next Normal

The Next Normal

What does the future hold for businesses? The current pandemic has halted global travel for most of us and has impacted all businesses in one way or another. One positive is that the COVID-19 crisis has accelerated automation and digitisation. It has compelled...

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How to make SEO work for your business

How to make SEO work for your business

So what even is SEO? Creating an online presence for your brand may seem simple at first. As long as you put your name out there, people will see you, right? Sounds pretty straightforward, but in reality, a lot more goes into it than simply having a website and social...

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Instagram Content Strategy

Instagram Content Strategy

Your Guide to Instagram Content Strategy. Did you know that 72% of Instagram users have purchased something they have seen on Instagram?   It's no surprise that your social media strategy is crucial to your overall marketing success. Your branding on Instagram...

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How to Engage with Digital Natives

How to Engage with Digital Natives

Welcome to 2020, everyone – we’ve well and truly begun a new era. There are tons of things going on right now, so it’s understandable that some stuff may have slipped your mind. One thing that you’ll need to take notice of soon is the end of the tax year, coming up in...

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The Ultimate Website

The Ultimate Website

Your guide to the ultimate website: Your website may be the first interaction a potential customer (prospect) has with your brand and company! You want your first impression to go perfectly so prospects convert into paying customers. How do you go about this? That's...

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Starting your Business: Market Research

Starting your Business: Market Research

Market Research for Your Business Success Starting your business can be difficult. Running a successful business can also be difficult. For both stages, market research is crucial! Knowing how to market effectively first starts with understanding what you should be...

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Creating Your Remarketing Strategy

Creating Your Remarketing Strategy

Let's Talk Remarketing! Have you noticed ads for a website you've recently visited following you round the internet? Perhaps you've seen the same ad on your frequented news site, YouTube and Gmail. This will be a remarketing campaign! The idea behind remarketing is...

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How to get started with your SEM strategy

How to get started with your SEM strategy

Your guide to getting started with or improving your Search Engine Marketing. Also know as SEM or Paid Search, Search Engine Marketing focusses on keyword selection, with other techniques such as ad and landing page consistency being integral to success.

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Expect the Unexpected

Expect the Unexpected

As all business owners know, it can be hard to keep up with all the different aspects of your company. You have your everyday tasks covered and then all of a sudden - something else pops up out of the blue! That's the theme of today's blog post - learning how to deal...

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Increase your Page Speed for SEO

Increase your Page Speed for SEO

Google uses page speed as one of the determinants for rankings and users use page speed to determine whether they will revisit or purchase from your site. You can increase your page speed by: compressing images, using a browser cache, minimising HTTP requests, using AMP.

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Goodbye email, hello Messenger

Goodbye email, hello Messenger

How to use Facebook Messenger as a business. As a business owner, it's extremely important to have a social media strategy in place for marketing your brand to your customers! With sites like Facebook, Instagram, and Twitter, it’s no longer enough to simply have a...

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Let’s talk about SEO Copywriting

Let’s talk about SEO Copywriting

These days, digital marketing is the king of advertising. This trend will only continue to grow as we become more connected than ever before. One of the cornerstones of this digital marketing is search engine optimization, more commonly known as SEO. We explained the...

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3 steps to making great video content

3 steps to making great video content

In today’s digital market, creating video content is a sure way to give your product a considerable boost. It's a great way to draw in new customers - as well as creating deeper connections with existing ones. It is also key to understand that most marketers identify...

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The Three Secrets to Growing Your Revenue

The Three Secrets to Growing Your Revenue

If you own, run, or operate a business, you’ll know it’s difficult to keep up with everything at once. There’s your advertising, maintaining your website, keeping up with clients… all before you even sell anything!  We know how complicated it can be, because here at...

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Is your eCommerce store leaking money?

Is your eCommerce store leaking money?

Introduction If your business sells physical (or digital) goods, you need an eCommerce store! In the United States, an average of 8 out of 10 Americans shop online - and the statistics are probably similar in your country, too! Having an eCommerce store is a great...

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What on Earth is a landing page?

What on Earth is a landing page?

What is a landing page? A landing page is the first web page your customers see after they click on one of your ads: It can be: 1. A stand- alone web page created to only promote a specific product or service 2. A page from your website which has specific products or...

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Your customer’s lifecycle

Your customer’s lifecycle

Have you heard of the term "customer lifecycle"? There are a couple different definitions that you may find bouncing around. In short, the term refers to the different stages your customers go through, from when they first hear about your business all the way to when...

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7 Top Tips for using Instagram in 2019

7 Top Tips for using Instagram in 2019

7 Top Tips for using Instagram in 2019 So, you’ve got a Facebook Business Page set up, and now you’re wondering what platform you should enter next? Instagram could be the platform for you! We’ve put together our top tips for using Instagram that will help you build a...

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The state of Facebook in 2019

The state of Facebook in 2019

Do’s and Don’ts of using Facebook for your Business in 2019 With over 2 billion people on Facebook worldwide, it has become an essential platform for businesses to connect with their customers. The only thing is, how do you effectively use Facebook in 2019? We’ve...

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