Do’s and Don’ts of using Facebook for your Business in 2019
With over 2 billion people on Facebook worldwide, it has become an essential platform for businesses to connect with their customers.
The only thing is, how do you effectively use Facebook in 2019? We’ve narrowed it down to a few do’s and don’ts, so you get a better return on your investment into Facebook Business pages and advertising.
DO
1. Share content
Facebook is a social media platform- so get social! Don’t just create a page and hope that the mere presence of a page will attract customers. When making a more involved purchase decision, consumers will research for more information on the brand or product.
If they come across your Facebook business page and there is no content or activity, will that help potential customer build trust in your business? Probably not.
Give them something to look at – your Facebook timeline is credibility for your business. You could post about daily activities within your business, new products, customer stories and testimonials. You can also share about your ‘behind the scenes’, do a ‘meet the employee’ post or even your own business story. Using video, images and keeping posts short will also help keep people engaged with your business page.
2. Boost Posts
Facebook advertising is a cost-friendly way to get the word out about your business. Simply click ‘Boost Post’ on one of your more promotional Facebook posts and Facebook will guide you through the process.
You get to decide how much you want to spend and who you want to see the ads.
Facebook can then place these ads in newsfeeds on both Facebook and Instagram, and they’ll be optimised for mobile view too. This means you can target Facebook users who don’t know you or your business yet, but they fit the demographics of your ideal customers.
3. Target your audience
Part of Facebook’s easy to use promotion set up is choosing an audience to target. You can pick interests and demographics – do you know that mums who like organic baby food and live in Fiji are interested in your baby clothing brand? Or think that people who just got engaged within the past 6 months, are interested in wedding flowers would be interested in your wedding planning service? You can target that specific group of people.
Facebook will be able to tell you if that target audience is too specific or broad, and how many people they estimate will see your boosted post each day. It’s that simple!
4. Use messenger
You can provide amazing customer service via Facebook Messenger. All businesses can use Messenger to talk directly with customers, but there is also so much more you can set up with Messenger.
One option is to set up automatic replies to common questions such as your business hours or contact information – you can do this from your business page inbox. This will help if you’re having a busy day and can’t get to answering your message by keeping your response rate up. If you have a high response rate, your customers will be able to see this on your business Facebook page. It will encourage them to contact you if they have questions.
You can also set up a welcome message for when users are on your business page – it will pop up in the corner when they enter your page, prompting engagement.
DON’T
1. Only post promotional content
Your customers want to hear from you but if you’re saying the same thing repeatedly, engagement will decrease. You want to create and share content that will reinstate with your customers, which makes them want to share with their Facebook friends.
Keep sharing about deals, new services or products you have but intermingle direct posts with some less-obvious promotional content. Make your content relevant to really connect with your customers.
2. Forget to check your comments
Comments are users engaging directly with your content, so don’t miss an opportunity to interact and build a relationship. By interacting with commenters, your business will feel more personal and help convert those commenters into paying customers.
Sometimes you may receive a negative comment or review – use this as an opportunity to engage with the customer, the best thing you can do at that point is to offer an explanation and resolve the issue. If a comment is completely relevant or false, Facebook allows you to hide this comment on posts.
So, now you have some practical idea about how to use Facebook effectively in 2019. These will mean investing your valuable time into Facebook, but by building up a good Facebook presence you will build a good reputation, business credibility and reach new customers – all of this will mean more revenue for your business!
To summarise, these were some practical ideas about how to use Facebook effectively in 2019. Facebook is an essential part of your online business strategy as a customer will turn to this to check the credibility of your business, satisfied customers and answer to common questions – all these will mean that you can reach new customer and earn more revenue for your business.
Keep an eye out for more social media tips coming soon.