The holiday season is approaching and it could be the biggest one yet for e-commerce businesses! COVID-19 has changed consumer preferences and spending this year: leading customers to shop using digital channels more than ever before. This means it is time to step-up your online business to lock-in your Christmas revenue!
In this blog, we are going to share with you our holiday marketing tips that will engage your customers and boost your sales.
Tip #1 – Optimise your SEO
Website traffic is going to be at an all-time high this holiday season, so for you to stand out and capture customers, you need SEO (and maybe even some deals and special offers!).
Now would be a great time to look back at your website and make sure all your content is up to date. Review your keyword strategies and conduct a thorough keyword research using online marketing tools such as Google Trends.
SEO means optimising your website’s content, structure and user experience according to Google’s Search Engine Result Pages (SERPs). For SEO, your website pages need to have content that is related to relevant keywords you want to rank for. Make sure you’re optimising your meta tags too. It is also a good idea to ensure that the content across your webpages are related and coherent to optimise your viewer’s overall website experience.
Tip #2 – Create a Sense of Urgency
No matter what product or service you’re promoting, you need to convey to your consumers that it is something that they NEED.
Any webpage, landing page, social media post or advertisement that you create from now until the end of the holiday season should have a sense of urgency! This is a highly effective way to push hesitant customers over the line and convert.
Create a time-sensitive offer that customers can’t refuse, or provide incentives such as free shipping to make sure that your customers don’t leave their carts abandoned.
Tip #3 – Use Remarketing
Remarketing is very effective in converting customers in the holiday season. This is a way to target customers who have previously interacted with your brand, either by using your website or app.
Customers are looking for the best deals online and may not click on your social media ads to buy your product the very first time. Marketers must use this opportunity to capture lost traffic who were reluctant to buy from the first site they see in hopes of finding a better deal elsewhere. Use remarketing to ensure that your product offering is right in front of your customer’s mind!
Tip #4 – Launch a New Product
This is a great time for businesses to capture new customers by launching a holiday inspired product or service. It helps customers to engage with your brand and get into the holiday spirit.
No matter what your budget is, you can get creative and make the most out of social media channels like Instagram to get your product out there! Even a small pop-up campaign can drive a ton of traffic and conversions for your online store. This can be any time-sensitive sale or limited edition product that you can promote for a short period of time to your customers.
Due to COVID-19, there is a greater demand for purchasing essential items. So adding any aspect of health, hygiene, security or sustainability in your products is an added bonus which is sure to attract customers!
If you haven’t already started, it is time to plan your holiday marketing strategy and make the most out of this holiday season for your e-commerce business!