The holiday season is approaching and it could be the biggest one yet for e-commerce businesses! COVID-19 has changed consumer preferences and spending this year: leading customers to shop using digital channels more than ever before. This means it is time to step-up...
Content marketing involves more than just curating content for your audience. Content marketing helps build a brand, create an experience, and it stimulates interest and awareness in your audience. All of these things will help you build your revenue in the long run....
With the current rise in the popularity of digital marketing, increasing sales using digital media platforms can be one of the best moves your business makes. Choosing the right strategies based on your business’ goals and objectives will not only increase customer...
All businesses need customers! However, customer acquisition has become increasingly difficult as the number of options increase. Additionally, customer acquisition has become a lot more expensive – over the past 5 years the cost of acquiring customers has...
If you operate a small business, increasing awareness of your brand should be a primary focus of your marketing strategy! Being a small business, you probably don’t have the budget to invest thousands in advertising. One of the best marketing opportunities to gather...
In today’s digital market, creating video content is a sure way to give your product a considerable boost. It’s a great way to draw in new customers – as well as creating deeper connections with existing ones. It is also key to understand that most...
