All businesses need customers! However, customer acquisition has become increasingly difficult as the number of options increase. Additionally, customer acquisition has become a lot more expensive – over the past 5 years the cost of acquiring customers has...
If you operate a small business, increasing awareness of your brand should be a primary focus of your marketing strategy! Being a small business, you probably don’t have the budget to invest thousands in advertising. One of the best marketing opportunities to gather...
In today’s digital market, creating video content is a sure way to give your product a considerable boost. It’s a great way to draw in new customers – as well as creating deeper connections with existing ones. It is also key to understand that most...
Great content doesn’t happen by accident: it is a conscious choice. Search engines and users have gotten far more savvy about differentiating pure digital marketing from content that entertains, informs, and inspires. You need to make sure that your content isn’t...
